First, health pot industry development status analysis
1. Market size and growth
Market size: Shanghai Department Store learned that in recent years, with the improvement of people's health awareness and the improvement of consumption level, the market demand for health pot has risen sharply。According to the "2024-2029 China health pot industry in-depth research and investment opportunity analysis Report" released by the research Institute of Puhua Industry, the market sales of health pot in 2023 reached 2.6 billion yuan, and it is expected to reach 4.8 billion yuan in 2030, with a compound annual growth rate (CAGR) of 9.5%(2024-2030)。In the Chinese market, the retail volume of health pot also continues to grow, with the retail volume reaching 1634 in 2020.220,000 units, an increase of 14.02%。
Sales channels: The online market is the main sales channel of health pot products, with a high proportion of retail sales。With the rise of e-commerce platforms and changes in consumer shopping habits, the proportion of online sales will further increase。
2. Market competition pattern
Brand competition: The core manufacturers of the health pot market include bear, the United States, Jiuyang, Supor and Rongzhida, etc. These brands occupy a larger market share。In the Chinese market, the competition among these brands is particularly fierce, and new products are constantly introduced to meet the diversified needs of consumers。
Product innovation: In order to maintain competitiveness, health pot enterprises continue to carry out product innovation to improve product performance and function。For example, through the introduction of intelligent control technology, remote control, intelligent reservation, automatic temperature adjustment and other functions, improve the user experience。
3. Changes in consumer demand
Health awareness: With the enhancement of consumer health awareness, more and more people begin to pay attention to the health care function of the health pot。They hope to use the health pot to cook a variety of health ingredients and drinks to achieve the purpose of health。
Diversified demand: Consumers' demand for health POTS is becoming more and more diversified, not only focusing on the function and performance of products, but also focusing on the design and appearance of products。Therefore, enterprises need to continuously meet the needs of different consumers and launch more products that meet the market demand。
4. Policy support and environmental trends
Policy support: The strong support of the national policy for the health industry provides a good development opportunity for the health pot market。Policy support can not only help enterprises expand market share, but also promote the research and development and innovation of health pot。
Environmental protection trend: With the help of national energy-saving and environmental protection policies, healthy and energy-saving household appliances are increasingly favored by consumers。Health pot enterprises are moving in the direction of "low carbon, energy saving, health" to meet consumer demand for environmentally friendly products。
Second, health pot industry competition pattern analysis
1. Market concentration
The market concentration of the health pot industry is high, and the main market share is occupied by several leading enterprises。In the Chinese market, Bear, Midea, Jiuyang, Supor and other brands occupy a significant position in the online and offline markets。These companies have secured their position in the market through strong brand influence, rich product lines and perfect sales channels。
2. Brand competition
Main brands and their features:
Bear: Famous for creative small appliances, personalized product design, focus on user experience, and occupy an important position in the market for a long time。
Midea: the diversified development of home appliances giant, a wide range of product lines, strong brand influence, in the health pot market also has good performance。
Jiuyang: Focusing on the research and development and production of healthy eating electrical appliances, the products cover a number of series, with a high market share。
Supor: domestic well-known cookware and small household appliances brand, with its high-quality products and good after-sales service to win the trust of consumers。
Through continuous product innovation, technology research and development and marketing, these brands have enhanced their competitiveness and further consolidated their market position。
3. Product differentiation
With the intensification of market competition, health pot enterprises pay more and more attention to the differentiated competition of products。By introducing new technologies, new materials and new designs, companies are constantly introducing products with unique selling points to meet the diverse needs of consumers。For example, some brands have launched health POTS with intelligent control, remote control, automatic heat preservation and other functions, improving the intelligent level of products;Some brands focus on the appearance of the product design, the use of fashion, simple design style, to attract the attention of young consumers。
4. Sales channels
Shanghai department store will learn that the sales channels of health pot mainly include online and offline two kinds。The online channels are mainly e-commerce platforms, such as Tmall, Jingdong, etc. These platforms provide consumers with a convenient shopping experience and become an important channel for the sales of health POTS。Offline channels include physical stores, specialty stores, etc., which enhance consumers' confidence in purchasing by providing physical display and after-sales service。With the rise of e-commerce, the proportion of online channels in health pot sales has gradually increased, but offline channels still have an irreplaceable role。
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